Customer feedback, reviews & gallery
Reviews
“In Clifford Ismay's book, he opens up the family archives to uncover the story of a quiet man savaged by the work of the Press, driven by American publishing magnate, William Randolph Hearst, who personally despised Ismay, and used the Titanic disaster to publicly destroy this misunderstood, kind and gentle man. This is a must-read for any enthusiast who wishes to form their own opinion of the Titanic’s most infamous survivor.”
David Scott- Beddard ~ British Titanic Society
"Cliff Ismay has done an excellent and fair job in this important view of his distant cousin. This book will be a valuable reference for future authors. There are always pieces of a puzzle missing form many Titanic books, programs etc. and this effort seems to provide a missing piece."
Mike Porier ~ Titanic International Society
"A great opportunity to turn history on its head - challenge everything you might have heard about J Bruce Ismay.
In this book Clifford Ismay 5th cousin of J Bruce Ismay uses his private access to the Ismay family archive, with letters, diaries and photographs, to dig deeper into, and illustrate, the backstory of Ismay across a lifetime, including what happened after 'Titanic! Clifford also revisits the Titanic inquiries and pieces together the life of misunderstood Ismay. The book uncovers a story of an Ismay who was quiet and compassionate man, yet who was savaged by the tabloid press for 100 years or more - and even after those 100 years the criticisms continue!"
Belfast Titanic Society
"Best new Titanic book I've read this year"
Kristof, UK
"Cliff Ismay’s book was a revelation, an epiphany of Bruce Ismay"
Nory Holzt-Gibbons UK
Mary, from USA says...
"It's an automatic go to choice when I'm ready to take time out and read. So great to see Bruce Ismay and family story told to others without misleading and false information."
"This is a great read... I couldn't put it down... I think it will change people's negative thoughts about him, it gives him a heart and I most certainly have changed my mind about him"
Stephen, USA
Sometimes two words say it all...
"It's fantastic!"
Veronica USA
Sinead Daly
Endorsements
"Cliff Ismay has done a terrific job of telling Joseph Bruce Ismay's life story and has thoroughly outlined the chairman's relationship with the White Star Line as well as his controversial survival of the Titanic disaster. In short, this is the Ismay biography we've all been waiting for."
George Behe
Author of ‘On Board RMS Titanic: Memories of the Maiden Voyage’ and many more.
"I am no stranger to the many misconceptions that have been circulated about my ancestor. Cliff Ismay is also familiar with this regarding his famous ancestor, J. Bruce Ismay. This book is sure to educate and surprise you. Cliff will show you the Bruce Ismay to whom you have never been introduced. So, I encourage you to enjoy this very insightful look into the life of a man you only thought you knew."
Helen Benziger
Great Granddaughter of ‘The Unsinkable Molly Brown’
"The name J. Bruce Ismay summons strong feelings from many who have studied the Titanic story. Many see him as a villain while others see his efforts loading the lifeboats as a reason to view him differently. In Understanding J. Bruce Ismay, we are taken on a journey into Ismay’s life, giving insight to the man who became infamous during the early morning of April 15, 1912. Enjoy this different perspective of J. Bruce Ismay’s life."
Bill Willard
Author and Titanic Historian